What is Employer Branding?

As Glassdoor expressed it brilliantly
“Employer Branding is the discipline of defining, developing and
managing a company’s reputation as an employer.”
why-eb

A strong employer brand is crucial to an organization’s ability to attract and retain the best talent. At Fervent we are at the tri-junction of brand building, digital marketing, and people. All this so that you as a company – can build value, win and retain clients and people and create a micro-environment of loyalty – be it in terms of your brand or its services or its people.

We recognize change early on – as in the current situation – is one of the key ingredients in making successful Employer branding happen.

Measuring success isn’t just about being loyal, it also about being agile and nimble, proactively upskilling and positive team-behaviors – and it is also about spotting opportunities faster than the competition.

That’s why we always seek to constantly adapt and innovate opportunities with our clients so that they can prosper and grow – their products (and service offerings) their profits and also the quality of their people.

Why go for Employer Branding?

There are not one, but several benefits – some of which can be enumerated as:
why1
It enables better and positive communication of your organization’s identity to the outside world
why2
Projects a positive impression about the entity and perception of an organization
why3
Conveys the intrinsic values of the organization to both internal and external audiences
why4
Creates a positive differentiation for the organization- that is distinct from others in the fray
why5
Want creation – showcases strengths as well as benefits through opportunities for employment and association – in terms of high desirability
why6
Builds a constant and continued stock of goodwill and adds tangible value to the brand

Metrics that should convince you!

vp1
9 out of 10 candidates are less likely to apply for a job if your company actively manages its employer brand.
vp2
A strong employer brand is likely to be preferred 3 times as much when it comes to retentiveness and can halve its costs per hire.
vp3
Companies with positive employer branding get twice as many applications as companies with negative brand imagery and they spend far less money on talent acquisition.

Desired Outcomes

outcomes1

With your people

  • Positive Employee Mindset – ‘Great place to work’
  • Attracting and Retaining the best talent
  • Alignment with the Company Strategy & Vision
  • Motivates dispassionate workforce
  • Improves retention rate – reduces repeat Hiring Costs
  • Improves Employee Engagement in all spheres
outcomes2

With the external ecosystem

  • Differentiates organization within the marketplace and helps Build Goodwill
  • Showcases Values and Improves Partnerships with External Associates
  • Builds Trust and attracts New Talent looking at job opportunities & associations
  • Helps in cementing Organizational Brand and Value Proposition
Get in touch with us, now!

Let’s Reinvent Employee Branding together!

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