What is Employer Branding?
A strong employer brand is crucial to an organization’s ability to attract and retain the best talent. At Fervent we are at the tri-junction of brand building, digital marketing, and people. All this so that you as a company – can build value, win and retain clients and people and create a micro-environment of loyalty – be it in terms of your brand or its services or its people.
We recognize change early on – as in the current situation – is one of the key ingredients in making successful Employer branding happen.
Measuring success isn’t just about being loyal, it also about being agile and nimble, proactively upskilling and positive team-behaviors – and it is also about spotting opportunities faster than the competition.
That’s why we always seek to constantly adapt and innovate opportunities with our clients so that they can prosper and grow – their products (and service offerings) their profits and also the quality of their people.
Why go for Employer Branding?
Metrics that should convince you!
Desired Outcomes
With your people
- Positive Employee Mindset – ‘Great place to work’
- Attracting and Retaining the best talent
- Alignment with the Company Strategy & Vision
- Motivates dispassionate workforce
- Improves retention rate – reduces repeat Hiring Costs
- Improves Employee Engagement in all spheres
With the external ecosystem
- Differentiates organization within the marketplace and helps Build Goodwill
- Showcases Values and Improves Partnerships with External Associates
- Builds Trust and attracts New Talent looking at job opportunities & associations
- Helps in cementing Organizational Brand and Value Proposition